ks.

Kirthika

Sasikumar

An eye for the story.
A mind for the strategy.

Hi! I'm Kirthika: a marketing student, content creator, and the friend in the group that doesn't let anyone eat before getting the perfect picture.

Explore My Work
A face to the name.Your portrait herePortrait / editorial crop
Brand Strategy · Visual Storytelling · Content Creation
01 / The project index

Strategy meets
the real world.

A few things I’ve put my heart into
01Bricks & MinifigsAgency Work
Social content & launch support 02Popped or FloppedContent Creation
Brand experiences, reviewed 03Through My LensDigital Media Freelancing
Photography & Videography 04Dior After DarkMock Campaigns
A new scent for La Collection Privée 05Beyond the ScreenHobbies and Interests
Music, baking & more
02 / Education & certificationsThe foundation

Curiosity,
with context.

My background brings together business, consumer understanding, and a love for creating. I'm especially drawn to how marketing can be used to create a deeper, more meaningful connection between people and various fashion, beauty, and luxury brands.

2026–2027 · Will Graduate May 2027Austin, TX

The University of Texas at Austin

Master of Science in Marketing
McCombs School of Business

Consumer AnalyticsMarketing StrategyAI-Powered Data Visualization
2023-2026 · Graduated May 2026 (cum laude)Gainesville, FL

University of Florida

Bachelor of Arts in Business Administration
Entrepreneurship Specialization · Economics Minor
Warrington College of Business

Principles of MarketingRetailing Systems & ManagementConsumer Behavior
INSIDE LVMH Certificate

Completed July 2026

Biggest Takeaway: Maintaining consistent brand DNA across every touchpoint, while staying adaptable to changing trends

Canva Graphic Design Essentials

Completed September 2024

03 / Agency workInternship & Organization Experience
01 / Bricks & Minifigs

Small bricks.
Big first impression.

Expressive Marketing LLC · Client: Bricks & Minifigs Gainesville
Content Editor Intern · November 2025–May 2026

Helping a new store show up, stand out, and connect with its community.

I created reels, static posts, and promotional flyers for Bricks & Minifigs Gainesville through Expressive Marketing. With biweekly planning and two-week content calendars, I helped turn brand guidelines into content people could engage with.

Social MediaContent PlanningLocal Activation
Behind the grand opening.Campaign image or content collageLandscape / 16:10
01 / Launch & communityBricks & Minifigs Gainesville
In the feed.Reel cover or social postPortrait / 4:5
02 / Social storytelling
27

Reels created

24

Static posts created

5th

Largest grand opening among 300+ franchise stores across North America — a launch I supported.

My contribution

Content editing, social graphics, flyers, calendar planning, and campus tabling support.

What the work taught me

A consistent brand takes more than a polished post. It takes planning, attention to detail, and a feel for the people on the other side of the screen.

02 / Gator Awaaz

Multimedia Chair

Gator Awaaz.Photography, video & creative workSelected projects to be added

Project details to come.

03 / Indian Students Association

Multimedia Director

ISA.Photography, video & creative workSelected projects to be added

Project details to come.

04 / Content creationMade with a point of view

Always creating.
Always noticing.

Original content, camera in hand, and an ongoing curiosity about what makes people stop and pay attention.

01 / An original social series

Popped
or Flopped?

I visit brand pop-ups and ask the marketing question behind the photo op: did the experience actually work?

From Coach to Kayali, I look at the details that shape a visit — the wait, the setup, the product experience, and whether it all feels true to the brand.

Experiential MarketingShort-Form ContentBrand Analysis
Find me on Instagram!
@kirthika.etc
Coach.Pop-up / reel stillVertical frame
Kayali.Pop-up / reel stillVertical frame
02 / Photography & Videography

Through My Lens

I’ve created all kinds of visual content, from portraits and event coverage to promotions and long-form videos. My work spans across freelance projects, university organizations, and communications volunteering with the American Red Cross.

The people.Portrait photography
01 / Portraits
The details.Brand / product photography
02 / Visual storytelling
The feeling.Event photography
03 / Events & community
My Digital Media PortfolioLink coming soon
My creative toolkitAdobe LightroomCapCutCanva
05 / Mock CampaignsIndependent concepts
Dior After Dark.Campaign hero imageCreative direction to come
La Collection PrivéeMock campaign / In development
01 / Dior After Dark

Dior
After Dark.

A new scent for La Collection Privée. An independent mock campaign concept, currently in development.

The insight

Audience, opportunity & campaign objective to come.

The idea

Fragrance concept & creative direction to come.

The experience

Content, touchpoints & activation to come.

Personal concept project. Not affiliated with or commissioned by Dior.

06 / Beyond the ScreenHobbies and Interests

Beyond
the Screen.

A few things I love when I’m not thinking about marketing: music, something baking, and a good cup of coffee.

Music.Singing & music photo

Singing & music

Singing has always been one of my favorite ways to express myself.

Something sweet.Baking photo

A love for baking

I love making something sweet from scratch — especially brownies.

A good cup.Coffee photo

Coffee, always

Trying new coffee shops and experimenting with coffee recipes at home.

07 / The full pictureRésumé and Links

Creative instincts.
Business grounding.

I’m interested in brand and content marketing opportunities where I can bring together consumer insight, thoughtful storytelling, and a strong visual point of view.

Résumé

PDF coming soon

LinkedIn

Link coming soon

Instagram

08 / Let’s connectThe next chapter

Good things start
with a conversation.

A brand to build, story to tell, or creative opportunity? I'd love to hear about it!

kirthikasasikumar12@gmail.com+1 (425) 217-9850Instagram / @kirthika.etc